Although Facebook and Twitter are popular with TV stations, only 27% of radio newsrooms use Twitter and 1% have a Facebook page. The survey’s conductor, Robert Papper of Hofstra University, said the contrast in usage is due to staff size. “If you had a staff of three or more, you were involved in a number of social networking things. If you did not hit that magic number you were not involved.” He explains why radio stations do not participate more in social media:
How is your radio news department using Facebook, Twitter, or text messaging?
Do your emails include a sig line? Probably. And I bet your email signature line looks something like this:
Laura Smith, General Manager
Acme Radio Group
Sunnyville, Texas
WSXY 100.1 – WERT 92.5 – WVBV 102.5
Here’s the thing: Every email you send is a chance to insert a little ad into your recipient’s email inbox. And because it’s part of your email signature it won’t be seen as spam!
Here are a couple of better signatures:
Laura Smith, General Manager
Acme Radio Group
If you’re on your computer, you can listen to our award-winning stations right now! Click a link and listen live:
WSXY 100.1 for Country: http://www.wsxy.com
WERT 92.5 for Oldies: http://www.wert.com
WVBV 102.5 for Jazz: http://www.wvbv.com
and
Laura Smith, General Manager
Acme Radio Group
Look for WSXY, WERT and WVBV at the Sunnyville Community Center June 10 at our 7th annual Indoor Family Adventure Party! Click here for the schedule: http://www.schedule.org
and
Thomas Ganes
Program Director, WERT 92.5
Want a good laugh? Listen to the WERT Clean Joke of the Day every weekday morning at 7:15. You can also get it on the WERT Facebook page: http://www.facebook.com/wert
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