If you don’t have time to read all of David’s review, here are two quick reasons to download the Dropbox program: 1) It’s free; 2) It’s magic.

I use Dropbox dozens of times a day, usually without even thinking about it. For example, every issue of our premium show prep service, InterPrep/PRO, is saved to Dropbox. Every time an edit is made the latest version is saved in my computer’s Dropbox folder, then to the Dropbox server, and then to a notebook PC in my office — all within seconds. (The notebook also runs the Dropbox program.)

Using Dropbox as a documents folder is smart for many reasons, the two biggest for me being instant off-site backup and the ability to grab my notebook computer and head to a coffee shop without having to copy files to a USB key.

But Dropbox really shines for “live” remote broadcasting. Recently I had the opportunity to fly to Washington D.C. with 75 World War II veterans on an Honor Flight. (You can learn more about Honor Flight here.) I was part of a two-person team recording hourly updates that were sent back to radio studios in Champaign, Illinois. Using iPod Touches, the iTalk recording app and a 3G mobile Internet device it was super simple to do interviews and ship them, via Dropbox, back to our producer in Champaign. After recording each segment iTalk lets you ‘share’ your audio using Dropbox. We shared our files to a Dropbox folder that our producer 715 miles away had access to. Over the course of 8 hours we sent 16 high-quality audio reports without a single problem.

As I said, day in and day out I use Dropbox dozens of times, often for my morning show. A copy of the program is on a main studio computer, which means I can ‘drop’ audio files and show prep into a shared folder on my home computer. When I arrive at the studio in the morning I know the files are waiting for me.

I don’t just recommend Dropbox, I urge you to use it as a super-simple backup solution and a wonderful radio tool.

1) Keep away from “square pegs in a round hole”. If it don’t fit, don’t force it. Stay away from out of life group information and bits. Today’s listeners are more wired into other mediums and media than most air talent. They can smell phony a mile away. You can talk about Taylor Swift and Rascal Flatts on Top-40, but talking about Kesha and Jay-Z on a Country station makes no sense.

2) Make sure news, traffic and weather all tie in as part of the show and not distractions. Weave these elements into the show and production to avoid bumps and snags. Especially if the traffic and news delivery is weaker than the morning show. Quick hand-offs without all the noisy beds and intros. Don’t bring attention to long strings of talk.

3) More short calls over song intros between stop-sets. Use the intro time between and after stop-sets to air calls. The short intro will cause you to edit and get to the point without a thesis.

4) Become aware of the :30 rule: If it goes past thirty seconds it better be good! Get to the point quickly — no old school set-up that drags on forever. This has got to move from element to element fast and without snags. They occasions of listening are shorter and more frequent — There is no TSL with the PPM.

5) Outward not inward. Morning shows massage each other’s egos and this will not grow the audience and the life group. Like politicians, morning shows can sometimes be out of step with the audience and life group. Be in touch with what listeners are talking about.

6) Conversational tones with peaks and valleys for high points and emotional points. Why do air talent talk in the same tone most of the time with no change in their inflection? This is theater of the mind and acting — it’s not announcing. Get excited and get emotional.

7) Play hits — never drop powers. PD’s, don’t let the morning show play with the logs any longer. Never let a morning show edit the log. You will get every story in the world to why two inane titles played back to back. Don’t let it happen. We need to play concentrated hit titles in the PPM-world.

8) Be honest, no more fake. Disc-jockeys doing mornings won’t cut it and un-trained morning show professionals will give way to syndicated personalities or talent from other dayparts coming to mornings. Playing games and contests mixed with music and contrived content will fail.

9) More change and surprise. Mundane and boring will be perceived as such. Make marks by being in touch with their interests and work to find out what perks their interests.

10) Talk about what interests the audience. Timing is everything — hit it early, often and get off it before it becomes yesterday’s news. Talk to people, join organizations, talk to your kids’ teachers and parents, make it mainstream and make it happen. Never blue or crass, but off the wall and unpredictable. Just because it’s on the Internet doesn’t make it cool.

Is this list missing a commandment? Add a comment.