Comments (0) This could be a handy copy writing/press release tool. HubSpot’s Gobbledygook Grader evaluates your written content and checks for use of gobbledygook, jargon, cliches and over-used, hype-filled words. You’ll receive a grade together with a full report.
By the way, Dan O’Day’s got a fix for Gobbledygook.
Some rules are meant to be broken. Like the rules for creating bad radio commercials.
* Rule #1: Don’t attract the listener’s attention. [Ever heard a radio commercial that didn’t command your attention? Make sure your spot doesn’t have the same effect on listeners.]
* Rule #2: Fail to paint a picture. [Radio is a visual medium. Your words create a mental image that inspires and motivates listeners to act. Words are powerful – choose them carefully.]
* Rule #3: Be so clever or creative you forget to sell. [A good commercial isn’t one that just makes people laugh; it motivates them to act. Make your message clear. Don’t bury it in a clever idea.]
* Rule #4: Use cliché-ridden copy. [Commercial clichés are trite and empty and don’t communicate anything to listeners. Find a way to say it fresher. It’s worth it.]
* Rule #5: Write way too much copy. [Read your copy out loud at a normal conversational pace and time yourself. If it takes you seventy-five seconds to read it, what makes you think your talent can do a good job with the same copy in just sixty seconds?
If you write and produce great radio commercials, visit the Radio Mercury Awards website.
(via Jaye Albright’s Breakfast Blog)
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