Coming in June, this will be one of summer’s big blockbusters.
Coming in June, this will be one of summer’s big blockbusters.
My morning show starts on a large whiteboard in the studio. As ideas come up we add them to the board. Important reminders and promotion/contest keywords are on the board. And of course our show clock is on the board.
But we do most of our actual prep outside of the studio. If this is how it works on your show use your smartphone camera to snap a photo of the clock just before you leave the studio each day. When an interview guest returns a call later in the day, or you want to tease on social media a hot topic you’ll be discussing, you’ll know exactly what times are available.
If your show clock is put on paper, download some prep grids here.
Got a show prep ‘hack’? Share it below.
If there’s ever been a time to sign up for Instagram that time is now. The U.S. Olympic team recently announced its athlete roster for the upcoming Winter Olympics in Sochi, Russia. Many of these athletes love using Instagram, so we’ve compiled a list of all teams, venues and athletes that use the popular photo-sharing app.
Team USA http://instagram.com/teamusa
US Paralympic Team http://instagram.com/usparalympics/
Cross Country Skiing
Speed Skating (Long Track)
Speed Skating (Short Track)
Ice Hockey (Women’s)
Ice Hockey (Men’s)
2014 Sochi Winter Olympic Games Location Pages:
Lindy Boggs died July 27, 2013. I was unfamiliar with the former politician and ambassador until NPR broadcast the news of her death and re-aired an old interview. It was fascinating. She was a Congressman’s wife until his plane disappeared over Alaska. After a special election in 1973 Boggs stepped into his position. She was also the mother of journalist Cokie Roberts.
NPR’s interview with Boggs about her life before and after her husband’s tragic death was recorded almost 20 years ago, but it became relevant again this week.
Save every interview. With cheap, unlimited hard drive and cloud storage there’s no reason you shouldn’t.
Steve Holstein is Publisher and Editor-in-Chief of InterPrep, radio’s leading independent show prep service.
Comments require more time & effort than just clicking Like or Share. This means fans who leave comments invest more time & thought in their activity — and Facebook’s Edgerank treats their activity accordingly. In fact, EdgeRankChecker.com has found that posts with comments get 4x more clicks than posts with only Likes. The truth is users have become lazy since Facebook introduced the ability to Like posts. It’s so easy to just Like something & not invest any time into it. It’s so easy not to really pay attention to what you Like. But commenting… well, it takes some effort. And people on Facebook know it takes effort. It’s why posts with comments tend to get more comments.
Here are five quick tips for getting more Facebook comments.
The best radio talent understands how to mix everyday ingredients to create an exceptional recipe. If you’re not familiar with Iron Chef America, you should study it. All 4 chefs are given the same five ingredients and an hour to create a masterpiece. The competition is fierce, fast paced and brutal. Welcome to radio.
Think about the content of your show. You have access to the same “show prep” (ingredients) as your competition. The secret to success (recipe) is what you choose to use, how you present it and how much of the secret ingredient you share. That secret ingredient is YOU. No one else can duplicate that one. Here is one “recipe” that I think can help you create a better masterpiece each day.
Big Dumb Fun
War of The Roses
Trivia & Other Games
“Are You Kidding Me” News
On & Off-Air Stunts
Between You & the Listener
Hollywood & Music News
The most universally relatable category is RELATIONSHIPS! Everyone has them, most people want them and all of them require nurturing. At least 50% of your ingredients each day should come from that category. Big Dumb Fun is entertaining and can provide much needed laughs. However, the appeal of this category is very subjective and should only comprise 20%. Human interest is necessary so that your listeners are confident that you relevant and up to date on current events. They rely on you to help them feel “in the know”. It is the least “unique” of the three categories and therefore only warrants 30% of the mix. All of this must be mixed with YOU as the bonding element.
I put relationships at the center of this recipe because it is the core of what we do. That is where you get the most “bang for your buck” in terms of listener interaction and emotional connection. If you work a music format, the music is all about relationships and provides an easy springboard for topics. Your own relationships and human experiences provide show prep. The possibilities are endless: dating, marriages, raising kids, taking care of aging parents, building a business, etc. Finding hot topics and letting people voice their opinions is extremely powerful.
Apple has announced iTunes Radio. Should AM/FM be worried?
On the one hand it puts a pre-installed streaming music service on every iPhone, iPad and iPod Touch (when iOS 7 is installed). So even iUsers who’ve never used their iDevice as a music machine will have a reason to try it out. And I’m betting they’ll like it. Of course, unless they’re willing to spend $25 a year they’ll have to listen to commercials.
Should AM/FM be nervous? iTunes Radio will only be available on iDevices — forever. Meanwhile, services like Pandora and Spotify have been available on multiple handheld gadgets for years.
What do you say: Is iTunes Radio just another competitor to AM/FM, or a new, bigger, more major player than the Pandoras of the world?
Often it’s the simplest Facebook posts that get the most response. From Post Planner, a few easy templates for writing creative, unpredictable & engaging status updates.
Template 1: This, this or this?
Template 2: The first / best / worst … I ever … was ______.
Template 3: If I could snap my fingers and … I would ______.
Template 4: By a show of LIKES, how many of you … ?
Template 5: If I had to give up … or … I would give up ______.
Read the full article on Post Planner’s blog.
The entire broadcast day of radio station WJSV in Washington, D.C. on September 21, 1939. Worth a listen.
Local radio and TV ads are the best, aren’t they. This one gets bonus points for the jingle. (In all seriousness, this commercial is so unique it’s probably working very well.)
A video of the attempted burglary of Kent’s Meats in Redding, California, became an Internet sensation and brought the grocery store a wave of publicity. Owner Kent Pfrimmer has turned surveillance footage of the unsuccessful break-in into a great commercial.
That first show after a tragic event like the Boston Marathon bombing can be tough, especially for the talent who’s not comfortable sharing. He’s a master at squeezing 40 seconds of sales department liner card copy over a 20-second song intro, but ask him to peel back that layer of fun — one of the things…
Contesting? Here’s a great tip from Tracy Johnson:
If you were watching television and a commercial came on that told you:
1) Call this number now (xxx-xxx-xxxx). It’s probably delivered very quickly by someone that sounds disinterested and distracted.
2) Then they tell you that everyone who calls gets $500 cash.
3) They never repeat the number.
Frustrating right? What if you turn it around:
1) Would you like $500 cash? If you call now, we’ll give it to you.
2) Here’s the number: (xxx-xxx-xxxx). Once again, that’s (xxx-xxx-xxxx).
What response would you expect? Most morning shows don’t have a sense of timing for inviting response. They throw out a phone number, then the hook. It’s backwards. And most of the time they rattle off the number without making the listener really feel welcome or invited.
How much sense does this make? You don’t have to give the phone number very often to get response. But you do have to invite the audience to respond at the right time and make sure they know it.
Hook them first, then solicit response.
Also in April:
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