Sweet tweets
Twitter and Facebook allow you to pop into your listeners’ online lives when you want. It’s true! If someone joins your radio station Facebook fan page, or follows you on Twitter, anything you type is inserted into their personal news stream.
So don’t blow it.
I follow many radio stations on Twitter, and tweets like this one leave me dumbfounded. It’s a real tweet, but the station and jock names have been changed:
Jack in the Morning is back! Carl Adams is in for Art Williams rest of this week from 10am-12pm on K-107. Join Bill Peters today for the 5 at 5!
Hundreds of K-107′s listeners have said, “Yes! Please enter my life stream through Twitter/Facebook!” — and the best it can deliver is a DJ schedule.
Here’s a better tweet:
JACK: I’m back Wed. with the craziest lost luggage story ever. Tune in at 7:15 and share YOUR vacation/travel nightmare. Trust me…you won’t want to miss this!
1) Instead of a robotweet from the station, the update was sent by Jack (even if it was really sent by Jack’s producer).
2) Jack has given the station’s followers a pretty compelling reason to tune in. Everyone’s had a vacation nightmare and, more importantly, if I enjoy Jack’s show and like his stories I’m going to tune into to hear what he has to share.
Like a radio show, Facebook and Twitter are personal forms of communication.
Themocracy
Some very good tips. Thank you. Lois.
ha! my pd told us not to twitter or facebook on behalf of the station until we “figure out what we want to do with them”….so until then i just have my own accounts and they’re for personal use only.
Couple of things…
Casey, your PD is never going to figure out what to do with them.
And…a tweet that was really sent “by Jack’s producer”? What’s a producer?
PDs won’t figure it out until the next big thing happens. Then, they’ll be on you to tweet all the time. PDs are idiots, and I am a PD.