With the boss breathing down your neck about, well, everything, here’s an easy and harmless link you can put on your show blog:
The setup: “Since a computer virus (Conficker) is set to activate millions of computers today we’ve put a link on the (your show) blog. Click the link for a free computer cleaning.”
I just watched the trailer for The Boat That Rocked (Bill Nighy, Philip Seymour Hoffman, Kenneth Branagh) and thought I’d share it with you. Looks like a helluva lot of fun…
Of course, the reasons given for the imminent death of satradio are the same reasons traditional radio needs to push its existing content onto the web and must create unique content for the web that can’t be heard or seen anywhere else.
Forgets that the most important part of the job is to protect the station’s license.
Still thinks that it’s a sales versus programming world and as long as (s)he gets ratings (s)he has done the job.
Doesn’t worry about heavy radio-users or passionate fans of the kind of music the station plays. Targeting takes care of itself.
Does whatever it takes to win. Ethics and fair treatment of his/her employer and coworkers do not matter as long as the station is winning and profitable.
Has a ‘not invented here’ attitude about new ideas and approaches. Doesn’t bother to network or seek objective opinions of knowledgeable counsel.
Under-estimates the competition.
Sees radio as a craft, not an art. You can get everything you need to know by copying winning radio stations in the same format in other markets.
Feels that people are replaceable. As long as everyone is working as hard as possible, everything is fine.
Thinks that business management is the GM’s job and time management is a sales thing.
Doesn’t need research. (S)he knows what listeners want.
Reach Jaye at: jaye@albrightandomalley.com . Michael O’Malley
Doesn’t make time to listen critically to his/her own station and the competition.
Doesn’t competitively evaluate jocks, music, content, freshness, benefits, etc.
Fails to make people a priority.
Doesn’t spend time in talent development.
Doesn’t communicate effectively with the staff.
Doesn’t have an intimate understanding of Arbitron.
Doesn’t maintain a product focus/vision. Too frequently can’t see the forest for the trees. Gets too caught up in tasks to see the big picture.
Elements of the station are out of synch with the target. Too many programming decisions are made without regard to the target and mission or because of succumbing to internal and external pressures.
Radio Bookmark is a key chain device that lets the user tag radio shows or stories so they can catch them later in their entirety on the Internet. The gadget, from Sky Blue Technologies, can’t be bought. It’s a gift offered by at least 50 public radio stations to members who contribute at a certain level — typically about $120 a year. Sky Blue founder Chris Baker says there’s no plan to adapt the technology to commercial radio.
Jango, a music streaming service which claims 6 million monthly listeners, is selling paid placement to labels and artists through a program it launched last week called Jango Airplay. For as little as $30, a band can buy 1,000 plays on Jango. Each song has links to buy the song at Amazon or iTunes.
The majority of radio listeners still do it the old fashioned way: They turn on the radio in the car, for example, and just listen to whatever is playing locally. But over time, more people will discover and use cell-phone-streamed radio. And the cars themselves will grow that capability.
All of this raises a serious question: When Joe in Nashville is listening to New York City’s Z100, when Carla in New York is listening to Miami’s MEGA 94.9, and when Paul in Miami is listening to Nashville’s Big 98 WSIX, what does the “local” in “local radio” mean?
… It’s time the so-called local media opened its eyes to the new reality: Nothing is local anymore. And it’s a huge opportunity. The new mantra should be: Cover local events exclusively, but for a global audience.
If you’re one of the 16 million people who bought the Eagles’ album “Hotel California,” or if you’ve spent any portion of your life somewhere other than the underside of a rock, you’ve heard the song, “Life In the Fast Lane.” For 33 years it’s been a staple on classic hits radio stations like WBPT 106.9 FM in Birmingham, Alabama.