From FMQB:

Arbitron has released its first-ever report on satellite radio ratings, with detailed figures on listenership for Sirius and XM. Unsurprisingly, Howard Stern’s “Howard 100″ is the most popular channel in satellite radio, with an AQH of 96,700 listeners and a total cume of 1,225,100. However, this is still only a fraction of Stern at his peak on terrestrial radio.

… As for some of the other, big-name personalities, Oprah Winfrey’s “Oprah & Friends” channel draws a weekly cume of just 115,800, while Martha Stewart’s Sirius channel nets only 35,700 listeners per week.

… Overall, Arbitron found that XM has a weekly cume of 10,332,900, while Sirius has a cume of 6,595,000. The satellite ratings were for persons ages 12+, based on approximately 466,000 in 300 markets during the Spring book (April-June).

2 Responses to “Satellite radio ratings, Spring ’07”

1. KAREN says:

   October 25, 2007 at 4:37 am

   WOW… MY MORNING SHOW HAS MORE LISTENERS THAN MARTHA STEWART! THAT SUCKS FOR HER!!
2. Dave says:

   October 25, 2007 at 2:07 pm

   Didn’t Stern have something like 12 million listeners when he was on plain old terrestrial radio? So he’s lost millions of listeners and all the influence that he had on FM in exchange for the right to say a few 4-letter words. Doesn’t look like he made a good move.