I’m a geek. I love computers, the Internet, Podcasting, etc. But more and more I think radio stations need to stay focused on keeping it simple… doing what we do best. Audio and video on the station website is great, but the time vs. benefit may be quite large. You can spend hours a day adding nifty content to your site, creating web features, etc., but ultimately you’re better off spending most of that time focusing on your core product.

I’m not alone in this thought. Consultant Joel Raab reminds us:

Podcasts, uploading pictures and video. We’re all moving in that direction if we’re not there already. Do not assume however that your listeners understand your hot new contest which requires uploading or other technical skills. Bottom line is that we have to bring much of our audience along with us. Like too much unfamiliar music, too many unfamiliar technical requirements can doom your station’s promotion or message. Relevancy is key. We must balance the need to sound connected to today’s technology while helping the audience understand how to use it. Let’s not get too hip for the room.

And recently I saw this story:

A new survey is out about the technology people have, how they use it, and what they think about it. The study (by the Pew Internet and American Life Project) found that adult Americans are broadly divided into three groups: 31 percent are elite technology users, 20 percent are moderate users and the remainder have little or no usage of the Internet or cell phones.