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Another Great Source of Show Prep
by Dan O'Day
This is the second in a series of articles designed to break through the the
barrier of the "DJ mentality" with the message that there is no shortage of
original show prep material...if you just know where to look for it.
And where do you look for it?
Everywhere. Anywhere. It's all around you.
For example, "TV Guide."
I have in front of me a recent issue of this weekly publication. Let's see what
ideas it contains. (I do NOT expect you to love each one. But can you find ANY
ideas that you could turn into something interesting for on-air use?)
The cover story is entitled "The Best Show You're Not Watching." Thought-
Starters (Remember, at this stage all we do is list ideas. We
do not judge or edit while we compile our list.):
1. What is the worst TV show you ever saw?
2. What was the one best moment you ever saw on TV?
3. What's the first thing you ever saw on TV?
4. What TV show are you embarrassed to admit you enjoy?
5. What TV character does your spouse most resemble?
6. Which TV show most closely resembles your life?
7. Who remembers "Winky Dink & You"?
Also on the cover: "Martha Stewart's Prime-Time Celebration (With Miss Piggy!)"
Thought-Starters:
8. (Dumb Morning Show Character)'s Tips for Stylish Entertaining
9. Real-life embarrassing moments at public events (start with your own, air
others from callers)
Advertisement for Ford: "A lot of people are surprised by car prices, but how
many are pleasantly surprised?" Thought-Starters:
10. If other professions operated the way car dealers do. (Example: A doctor
quotes you a price for taking out your appendix. You agree, and then he
returns to tell you, "Gee, I'm really sorry, but my Sales Manager just
won't go along with that deal. But he did say if you'd also get your gall
bladder removed, he's sure we can work out a great price for you....")
The ad features a photo of a man, alongside a photo of a car. The man is
black. This reminds me of the mid-to-late 1960s, when black people
finally started appearing in "mainstream" print ads and TV commercials:
11. Okay, we've got a long way to go. But in what ways are things better among
the races than they were when you were growing up?
12. Okay, we're facing a lot of problems. But in what ways are things better
today than when we were growing up.
13. What was your favorite TV dinner when you were a kid?
14. What was the one food that you hated but that your parents made you eat?
15. What is your favorite, dumb personal recipe? (Example: spaghetti with
canned chili instead of sauce)
16. What is your spouse's weird eating habit?
17. What was your High School Cafeteria Meal From Hell?
18. What's the one thing you learned in high school that you still use today?
19. Humorous list of classes they should teach in high school
20. Idiosyncrasies of various parts of the country. (Example: In Cincinnati,
instead of saying, "What?" people say, "Please?")
21. Different food names in different parts of the country (or world).
(Example: What most people call a "milkshake," people in Massachusetts
call a "frappe.")
22. Describe your absolutely perfect, ideal meal (money no object).
An advertisement for a women's razor features a man pulling off his t-shirt,
with the caption: "His razor has never even seen an underarm. And you're going
to let it shave yours?" Thought-Starters:
23. What did people use before there were deodorants?
24. Is there anyone in the audience who shares a razor with his or her spouse?
25. True or False: Women think it's sexy for men to shave in the shower.
26. The most embarrassing thing to happen to you on a date. (This was
suggested by #25, which reminded me of the time, many years ago, when I
was so excited about my date that evening that I nicked myself while
shaving. I still bear the tiny scar.)
A Message from the Editor talks about TV Guide's "fresh new look and exciting
new features. Thought-Starters:
27. Fake commercial for the new, improved Mafia...with a greater emphasis on
"Customer Service"
28. Fake commercial for U.S. Post Office, boasting about how much better their
service is.
29. Fake commercial for TV network, boasting about the "fresh new look of
their new TV shows." (Examples: "A widowed father of eight marries a
widowed mother of six...and the laughs ensue." "He's a hard-boiled
detective who plays by his own rules." "An attractive young couple with
virtually nothing in common try to make their romance work...and the
laughs ensue.")
30. News feature comparing current political candidates promises with the ones
they made the last time they ran for re-election.
31. Translating political doubletalk
A) A Political Dictionary
B) Simultaneous "translation" of politician's speech
An article about Baywatch's Pamela Lee (aka Pamela Sue Anderson). Thought-
Starters:
32. If people really acted like the stars of Baywatch Example: Pamela Lee
attends a funeral wearing a black string bikini. Example: David
Hasselhoff goes to a job interview with an executive recruitment
firm...and spends the interview time oiling his pecs & biceps.)
33. "Where Are They Now" feature on older TV, movie or music stars. (Could be
a weekly segment.)
34. "Where Are They Now" feature on local celebrities of the past (mayors,
star athletes, etc.)
In "Ask TV GUIDE," a reader asks, "Daniel Davis steals the show as the butler
on The Nanny. Is his English accent real?" Answer: He's from Little Rock,
Arkansas. Thought-Starters:
35. Comedic "little known facts" feature
36. Deliberately dumb trivia contest in which all the answers are incredibly
obvious
Advertisement for a "one-cup coffee machine". Thought-Starters:
37. Other inventions that are needed for single people
38. Humorous things that could be sold via vending machines (e.g., rent a
lawyer)
39. The weirdest thing a listener (or listener's spouse) eats for breakfast
Review of show, "High Society". Thought-Starters:
40. Have Shakespearean scholar (contact university) review dumb sitcom or
action series a though it were high drama
41. Have the mayor review tv shows
42. Have entertaining, real old codger review youth-oriented films
43. Send intern, producer or listener out to report on the cost of popcorn &
soda at all local theaters
44. Morning show host movie premiere at 4:00AM on the day the big movie opens
45. Have your sales manager (real or fictitious) review movies, always from a
mercenary point of view (e.g., "Those kids in E.T. should have charged a
fee for getting that alien back to the spaceship....")
Advertisement for automobile: "Why walk on the wild side when you can drive it?"
Thought-Starters:
46. Dumb commercials parodying real ones (e.g., a spot that gives you bad
breath, for use when you just don't want to kiss that guy)
"Claudia's First Kiss" (article about a character on "Party of Five"). Thought-
Starters:
47. Listeners share stories about their first kisses
48. Most romantic thing your spouse ever did
49. Bad date stories
50. Ideas for romantic dates
51. Unusual places for honeymoons
52. Listeners' favorite movies
53. Listeners' least favorite movies
54. Survey local bigwigs (mayor, police chief, etc.) to ask about their all-
time favorite movies... BUT you've set them up with bogus answers. (Should
be funny to hear, and it lets them poke gentle fun at themselves.)
Ad for "New Frosted Cheerios". Thought-Starters:
55. New Sugar-Coated Chocolate Fudge Toothpaste
56. Kellogg's All-New Children's Cavity-Starters
Article on Diedre Hall, about her tv movie: "Never Say Never: The Dierdre Hall
Story." This is the story of how she overcame...infertility. (I'm not making
that up.) Thought-Starters:
57. "I Want My Waist Back: The True Story of Sally Struthers And Her Fight
Against Cellulite"
58. Tabloid headline: "Wendy's Founder Dave Thomas' Startling Confession: 'I'm
Really A Vegetarian!'" But Dan, what is your point?
If you only look at the front page of the newspaper every day, your ideas tend
to be very similar to everyone else's. If you look in unusual places, you're
more likely to find original inspiration.
For more information on Dan O'Day, his products and services, go
to danoday.com
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